of the key things I have well lettered is how to impress people. From
table etiquette,laws that govern society, and what it means to be a
lady. The list goes on. Some other
facet of this truth is that we always strive to impress because we
want to get something in return. An area where the art of moving others is primal to success is business. Every one wants to be patronized. Customer service has became a major concern to the growth of any corporate setting. The Tro tro as a means of transport employs that and many other qualities to continually develop their multimillion business even with poor structures in place.
believe I have found the ideal employee and a potential revenue
source in a Ghanaian “TRO-TRO ”. I would consider a way to create
a chain of tro tro stocks if I were a CEO because of the mastery they have in customer service and the stronghold they have in the marketplace.
are mini buses in Ghana that carry people from one vicinity to
another with lower costs as compared to taxis.The
name originated from the Ga word “tro” which means pence. During
the colonial times the people were charged three penny coins and
hence that name was deduced for the mass transit. They are not the
most efficient ,safe or comfortable buses in the world but they get
passengers to their ends. A first ride in the tro tro keeps you
praying,hoping to alight in good health. The wobbly,clunky atmosphere makes it memorable.These
often controlled by the driver and his mate. A mate can be male or
female. The duties of a mate are very essential to the success of the
business in every area. The mate is in charge of customer
service,accounts,and record keeping.
tro tro buses in Ghana have seen better days (kaput!),due to
mismanagement. They have remained the untouched, and looked down upon
because of their their physical out look. It will probably be considered a
complete fallacy if economists do not agree with me that this
no man's business generates a lot of income in unorganized bits.
objection could be raised that would deal with how impossible it
could be to try to get all the tro tro buses under one supreme
governing body. I certainly agree that this task will not be easy but
examining it carefully one would realize it's unwavering worth .The
World Bank’s Consultative Citizen’s Report Card for the City of
Accra (2010) found that 70 percent of Accra’s residents generally
commute to work or shopping; 11 percent rely on walking, 10 percent
rely on private car and eight percent rely on taxi service.
A close study
of the statistics above clearly states that any entrepreneur in the
tro tro business will have a large market of 70% of the public. The
juiciest part of this discovery is that if an entrepreneur took the
time,energy and resources to improve upon the current state and
services of the industry he could invariably twist the invisible hand
of demand and supply to his advantage.
possible,although it is proven to be a difficulty. It will be very
hard to channel these individual tro tro setups into one big umbrella
organization. Today the world has moved past the limitations of the
postman,court crier,susu(merge savings in associations by members)
accounts and a lot more. Andrew
Carnegie started with just a connection to one
steel plant. The question is how did he use vertical integration to
become one of America's richest men. How did Mark
Zuckerberg use the need of everyone to
communicate as a way to generate income by creating a go to specific
program to address those needs.You have to decide to do it and your system will sync to your new resolution!!!
Business minded people and economic
experts are encouraged to be innovative and creative!This is the time
to take those ordinary pieces of revenue to generate companies that
would be worth billions. We do not need to look further than we can
see. There is power in recognizing the hidden value of what we refer
to as failed systems in the country.
I will leave you with a quote by limbless Australian pastor Nick Vujicic "Mans's greatest disability is his disbelief in himself"'.It is possible,are you ready to make a bid for this multimiliion business opportunity?Do not let this pass without giving it a thought.Lets work with the can do spirit.You can never begin anything without giving it a try.Business people,advertisers,media personnel and all my dear readers,this is a glaring truth of riches in the wishes of a 17 year old high school graduate.Something can be done!!! The already made tro tro system could be groomed into Ghana's multimillion jackpot.